Wednesday, February 27, 2008

statement of aims and objectives

I have a dream: to build a multimedia online publishing house, a publishing heaven for the people. To provide low to middle income Chinese people easily accessible on-line training. In order to better prepare myself for the challenge, I have 4 main goals to reach during my study in the SFU MPUB course.

Aim One: To gain a better understanding of the Canadian Publishing Industry

Objectives:

· Gain a better understanding of copyright issues and government regulations

· Understand marketing for publications

· Study project management and budgeting for publishing

· Look into the future though study of the past

Aim Two: To build my portfolio of publications

Objectives:

· Create my first e-base educational publication

· Develop a paper based bilingual magazine for low to middle income English learners in China

Aim Three: To research

· Research into the publishing industry in China in comparison to the Canadian publishing industry

· Identify market potentials and current issues

· Study impacts of digitization and e-publishing to the publishing industry in both Canada and China

Aim Four: To Network

· Build a strong supportive team with fellow students and faculty

· Identify key players in the industry and volunteer for key networking events