Sunday, August 19, 2007
Designers
I have been reading about design history. Below paragraph I found rather interesting. Is it still suitable to describe current situation?
Bob Gage and Helmut Krone, Two art directors at Doyle Dane Bernbach, Were particularly critical in their comments on graphic design and typography. " Design is cold," said Gage, " it doesn't move people." Whereas Krone claimed that, " The thing about DDB was that designers were like poison. Somebody who knew how to draw was poison. A guy who was too good a typographer - we didn't want him. " Krone explained that, " We knew about the Bauhaus, but we weren't after design, we were after advertising. We were interested in reaching people. That's all we were interested in. "
http://www.ddbcanada.com/base.php
Have been practicing my handwriting recently too. I prefer Copperplate Commercial Style from the 18th century.
I am joining the UBC multimedia study course very soon. Can't wait also to join the photography Saturday class in Langara.